Planting in the pandemic: surveillance on social media

This article looks at interest-driven and informal social media practices that have flourished in the pandemic period its ensuing renaissance of domesticity. It investigates how tending plants discussing them on serve as a particular site for connecting around loving taking care plants. Its focus is discursive means with which posters – guided by algorithms rhetorically co-construct morally acceptable version lifestyle houseplants. More specifically, drawing multimodal discourse studies, critical sociolinguistics work digital surveillance, it members Finland-based observe monitor themselves others via their linguistically heterogeneous posts. The paper demonstrates constructions highlight normative subject who besides cultivating also cultivates allegedly safe microcosm home, surrounded risk-ridden, tension-full, dangerous world. In same way, many other types activities, surveillance forms crucial part routine activities interactions about Three manifestations are discussed detail: site-specific panoptic peer self-surveillance.